Running a music business on spreadsheets and willpower — for 20 years.
The situation
White Mage Music is a music publishing and show design company that has been operating since 2004. For most of that time, the business ran on a combination of Google Docs, Apple Notes, email threads, and spreadsheets duct-taped together. The person running it knew exactly what he needed. He just couldn't find software that did it. Everything either had too much he didn't need, or was missing the one thing that mattered.
What was built
A complete client management platform built specifically around how a music business actually operates — show design clients, copyright clearance tracking, automated contract delivery, invoicing, multi-voice email workflows, Google Drive provisioning per client, and an AI assistant that knows every client's history and can draft communications in Ryan's voice. The system handles the full lifecycle from first inquiry to final delivery.
From spreadsheets and willpower to a platform that runs the business — built by the person who understood the problem from the inside out.